Category: Digital

Digital
Facebook Share Images

 

 

 

It is very important that your image and description you use for sharing that represents your post or company looks good.  Make sure it has good clarity and the right size with help make your posts look professional.  After all it is representing your company. If the tags are not the correct size  it looks crappy and unprofessional.  Ever see a share link and the image is really big and blurry or doesn’t match what the post or article is about?  That is what having your og tags correct.  What is an OG tag?  OG stands for Open Graph meta tags, so what is that? By integrating open graph meta tags into your page’s content, you can identify which elements of your page you want to show when someone share’s your page. For example, you could use the og:image tag to specify what image you want Facebook to use when your page is shared.

The recommended size for an OG image is 1:91:1.  The recommended pixel is 1200x630px.  So this would explain why some share images are very large and blurry because they are using the wrong size image. There are also many tags you can specify Facebook to use when your page is shared.  There is the Title, Type, Description, Image, url….. these need to be unique for each page that is shared or for each blog post or article.

 

Digital
Google Ad Extensions

 

 

Google has many options when running google pay per click ads.  Google’s ad platform can be a bit challenging.  There are many options to choose from and if you don’t know how to use them, it can cost you a lot of money. Google ads are very competitive. They offer a variety of ad extensions to help increase ad rank and click thru rate.  Extensions are clickable links linked to a specific destination and it give you more space on the SERP (search engine results page) if your ad qualifies.  Ad extensions just creates more reasons for people to click on your ad.

Google gives priority to top ad positions when displaying extensions above all organic listings and they are cheaper too. To get your ad in one of these top spots, you need to bid competitively, implement keyword modifiers and increase quality score.  The higher your quality score is the cheaper your ads will cost.  The lower the more expensive they will cost. The best part is extensions don’t cost you anything more. They are just built in features that help increase visibility and CTR (click thru rate).

Some of the extensions you can use are sitelink, callout, structured snippet, call, message, location, affiliate location, price, app and promotion extensions.

Sitelink extensions would link to pricing page, testimonial page, contact page etc.

Location extensions can be used for if your products are sold through a retail change you can list your location or a location where someone could purchase your products

Call extensions you can list your phone number that people can call.  Very useful when on mobile.

Message extensions- This option is great for people who prefer text messaging

App extensions- download app call to action button

Callout extensions are use to feature your products or services.  24/7 service, mix and match etc.

Structured snippet extensions- categories,organize products

Price extensions-better showcase your services, products, pricing linking users directly to your site.You can set up to 8 feature cards

Promotion extensions- highlight sales and promotions

Rating extensions shows your google rating

 

Remember your website speed and quality of your landing page you are sending the person to, greatly reflects the likelihood they convert.  If you have a slow page load and not so user friendly website they will click past.

Visit our website Snyder Solutions for more information.

If you or your business is interested in running advanced Google or Facebook ad campaigns. You can get an estimated cost of our services by using our calculator on our site.

 

 

 

Digital
Google Analytics for Small Business

Are you a small business owner or nonprofit organization looking for ways to make more money? More often than not, small businesses and nonprofits have limited budgets and resources to devote to marketing. Small business owners already wear multiple hats.
Google Analytics is a free tool and fairly easy to use once set up. You will be able to answer many questions about your target market, pages people visit, how people got to your site, were they using mobile or desktop, how long did they stay on your site, what location and age are they and much much more.
You can create different reports. Reports will provide you with insights about your visitors- age, location, device just to name a few. These reports will help you determine how you market and enhance the user experience. When you have a base idea of who your ideal customers are and where your customers are located and which content gets the most visits, you can improve your site and ad campaigns based on these reports. Not to mention it will help you improve your SEO (Search Engine Optimization) by creating better targeted content and get better visibility and more leads through organic reach.
Track your eCommerce metrics and utilize them for more sales. If you are selling physical products, software or online services the sales report is a great tool to use to help create more sales and strategies. Adding a search box on your eCommerce site is a great idea, you can create a report that show what products or items that have been searched on your site. This can help with future products or ideas as well.
The best part about Google Analytics is that it is free. A free tool that you can use that is very powerful and has many benefits. It is easy to use and the data that you collect is customizable to your needs, helps SEO and more.
If you are ready to get access to all this amazing data and help grow your business then reach out to us today!

Snyder Solutions

 

Digital
How Your Business Can Stand Out In 2020

Don’t let Google My Business be an after thought!

Learn the reasons how to drive and increase customer engagement on Google.

Click here to contact us for a free consultation on growing your business in the digital world!
Having a great Google profile is very important for your business!
      • It’s FREE! Yes, Free!
      • Connect with new or existing customers
      • Post pictures/offers and give customers a reason to choose you.
      • Turn searches into customers
      • Get insights and analytics about your business searches
      • Get found on Google searches and maps.

Local Search Statistics

  1. 50% of users who perform a local search on their smartphone visit a physical store within one day
  2. 80% – 90% of shoppers read online reviews before buying a product
  3. 72% of consumers who perform a local search visit a store within 5 miles of their current location.
  4. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
  5. 88% of consumers trust online reviews as much as they trust personal recommendations.
  6. 86% of people look up the location of a business on Google Maps.
  7. 78% of location-based mobile searches result in an offline purchase.
  8. 18% of location-based mobile searches result in a sale within one day.
  9. Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.72% of consumers who did a local search visited a store within five miles.

Google Statistics

  1. Google now handles at least 2 trillion searches per year
  2. Google currently holds 80.5% of total search engine market share (up from 65.5% in January 2016).
  3. Google has decreased the number of organic blue links displayed as the result of a search from 10 to 8.5, on average.
  4. Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%.
  5. Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%.
  6. In 2016 Google generated $63.11 billion in net digital ad revenues worldwide, an increase of 19.0% over 2015. That represents 32.4% of the worldwide digital ad market, which in 2016 is worth $229.25 billion.
  7. Google receives over 57,000 searches per second on any given day.
  8. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.
  9. Google “near me” searches have increased by two times over the past year.
  10. Google changes its search engine algorithm roughly 500 – 600 time per year
  11. On Google, 18% of organic clicks go to the first search result, 10% go to the second, and 7% go to the third.

 

Click here to learn more about how our Digital Marketing can help grow your business!