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Digital Marketing Solutions

Digital Marketing is a great way to advertise your business online.  Digital Marketing is the one of the best practices to be in constant contact with your loyal customers, find people who are interested in your brand or services, increase brand awareness and interact with new customers.  There are many platforms to advertise digitally. 

Snyder Solutions will work with you to create the best strategy for your business and will identify the best social networks where you should be participating.  We also offer a complete analysis of your social pages and make suggestions and strategies that will work best for you.

 

 

Facebook Page Audit

Facebook is constantly changing and updating its algorithm.  We make sure your profile Facebook page profile is set up and complete.  Having a complete profile signals professionalism.  It will provide your customers with information and a company overview about your business.  We will customize your page with appropriate call to action, website links, hours, location etc.  A complete profile will allow for your customer to easily find you.

Facebook Page Management

Don’t let your Facebook page management be an after-thought. It can negatively reflects your brand. Most consumers will research a business on social media before making purchasing decisions. Ensure that customers are responded to in a timely manner, as well as ensuring all information about your business is up to date. 

Facebook is constantly changing their algorithm and we stay up to date on the latest.  Posting pictures, text, and links to article on your website at just the right time is critical to a great Facebook page.  By having a great Facebook page with great posts  will show brand loyalty and awareness, drive traffic to you website, increase exposure to new customers and target your audience.

I know many business owners don’t have the time or employee who has the time to put into to make great actionable posts.  That’s where we can come in and really help you business with having a great Facebook page with organic post to get engagement.

 

 

Social Media Post Package Solutions

12 posts

$195.00/mo.

20 Posts

$275.00/mo.

30 Posts

$350.00/mo

12 posts

$295.00/mo.

20 Posts

$395.00/mo.

30 Posts

$475.00/mo

12 posts

$395.00/mo.

20 Posts

$495.00/mo.

30 Posts

$595.00/mo

Facebook Ads

The Strengths and Advantages of Facebook Ads

Facebook has been improving its advertising solutions.  Today Facebook Ads has become a central part of many business’ digital marketing strategies. 

With more than 1.5 Billion monthly active users, Facebook has no rival when it comes to the size of its audience.  One of the most powerful applications of targeted audiences is the ability for advertisers to create “lookalike audiences”.  Advertisers can upload customer infomation from their own databases to Facebook, which then applies filters based on its own data and information provided by the users to match information the advertisers uploads.  This creates a “lookalike” audience of users allowing advertisers to effectively double the potential reach of their advertisements by targeting new customers who show the same interest and consumer behavior as their existing customers. 

Many new companies ask the same question “Does Facebook advertising really work?”  Answer is very clear- yes it does!  and very well.  Rather then viewing Facebook Ads as the world’s largest potential billboard, advertisers should consider Facebook as a way to get closer to their ideal customers then they every thought possible.

Facebook Ads are one of the most cheapest sources of marketing to your perfect client on the web.  Facebook utilizes a myriad of targeting options (Location, Demographics, Age / Gender, Interests, Behavior, Connections) and audience segmentation from website/Facebook Page & Pixel data to show highly relevant content to your core audience.   Facebook is the most targeted form of advertising.

Here are some great things you can do with Facebook Ads.

  • Build Email List
  • Build Brand Awareness
  • Increase Website Traffic
  • Target Competitors Fans
  • Target Perfect Client Demographics
  • Target Local Market
  • Advertise to people who have visited your site.
  • Increase Sales online and in-store
  • Drive Repeat Business
  • Increases Word of Mouth Referrals
  • Increase SEO Rankings

Facebook Targeting & Audiences

Audiences

  • Custom Audiences
  • Saved Audiences
  • Lookalike Audiences

Re marketing is incredibly powerful type of technology that shows ads for your business to people after they visited your website, app, or given you an email address.  They will see these ads when they visit or shop on other websites, social media, in ad videos, mobile apps or search on google.  Re-marketing is the most powerful way to grow your business. Period!

Targeting Options

DEMOGRAPHICS

  • Location
  • Gender
  • Age
  • Language
  • Income
  • Relationship Status
  • Education
  • Work
  • Parents
  • Life Events
  • Politics
  • Life Events

INTERESTS

  • Business Industry
  • Entertainment
  • Family & Relationships
  • Fitness & Wellness
  • Food & Drink
  • Hobbies & Activities
  • Shopping & Fashion
  • Sports & Outdoors
  • Technology
  • Page Likes

BEHAVIORS

  • Mobile Device User
  • Anniversary
  • Consumer Classification
  • Digital Activities
  • Expats
  • Interested in Upcoming Events
  • Marketing API Developers
  • Multicultural Affinity
  • Purchase Behavior
  • Soccer
  • Travel

CONNECTIONS

  • Facebook Pages
  • Apps
  • Events

RE MARKETING

  • People who visited your website
  • Custom Lists of Emails
  • Custom Lists of Phone Numbers
  • Custom Lists of Facebook User Ids

Facebook Ads don’t just show on Facebook. You can show your ads on up to 4 million websites, mobile apps, and more.  If you are not already advertising on Facebook, Why not?  There are so many targeting options to choose to find your next customer. Facebook Ad Targeting Info-graphic by WordStream 

Google Ads

The Strengths and Advantages of Google Ads

Google is considered the  most popular and widely used search engine and leader in online advertising.  More than 3.5 billion search queries every day, google offers advertisers access to a huge potential audiences of users actively looking for products and services.

Google offer advertising across two networks, Search & Display.  The Search notwork is entirely of the Google as a search engine.  The advertisers can bid on million of keywords and phrases to target prospective customers.  The Display network offers advertisers more visual ads such as banners, and shows on approximately 98% of the internet.  Making a great choice for advertisers who have marketing goals that aren’t necessarily conversion driven as those of PPC (pay per click) ads, such as raising brand awareness.

One of the main advantages of using Google as an advertising platform is its hugh reach.  Google has more than 40,000 search queries every second.  Google is becoming increasingly sophisticated, due to artificial intelligence and machine learning technology.  The amazing search volume is likely to increase,along with great potential for advertisers to reach new customers.  

No other search engine can offer the potential audience that Google can.  This makes Google and excellent addition to your digital marketing strategy, but when combined with Google’s increasingly accurate search results, it’s easy to see why Google Ads is the most popular and widely used PPC platform in the world.

Google Ads will help get your website to the top of a search engine.

Chat Bot Message Solutions

Chat bot is a software application that has a conversation or interaction with a real person.  If you have ever used a customer support live chat service then you probably experienced a chat-bot.  You can build a chat bot for any service you may need.  Many companies use a bot to help cut down on phone calls or long waits in which people want to know simple things such as hours, address, or specials.  Some use it as a booking service or to increase sales for ones website. Chatbots are our future and are not going anywhere.

Here are some examples of ways you could use a chat bot right now.

  • Ordering Pizza or Food from Restaurant through Facebook Messenger.
  • Product Suggestions, Making a Purchase
  • Customer Support
  • Weather
  • Schedule Appointments or Meetings
  • Quoting a Job

 

Email Marketing Automation

Eliminate repetitive tasks so you can focus on other parts of your business.   Marketing automation helps you stay connected with your audience and find more people just like them, so you can eliminate repetitive tasks.  Target people based on behavior, preferences, and previous sales and use this Intel to do things like welcome new customers, reach out to people who abandon their online shopping carts and win back lapsed customers automatically.

Marketing Automation helps build your brand, connect with new contacts, Sell more product or services, reach out to first time buyers.