Google has many options when running google pay per click ads. Google’s ad platform can be a bit challenging. There are many options to choose from and if you don’t know how to use them, it can cost you a lot of money. Google ads are very competitive. They offer a variety of ad extensions to help increase ad rank and click thru rate. Extensions are clickable links linked to a specific destination and it give you more space on the SERP (search engine results page) if your ad qualifies. Ad extensions just creates more reasons for people to click on your ad.
Google gives priority to top ad positions when displaying extensions above all organic listings and they are cheaper too. To get your ad in one of these top spots, you need to bid competitively, implement keyword modifiers and increase quality score. The higher your quality score is the cheaper your ads will cost. The lower the more expensive they will cost. The best part is extensions don’t cost you anything more. They are just built in features that help increase visibility and CTR (click thru rate).
Some of the extensions you can use are sitelink, callout, structured snippet, call, message, location, affiliate location, price, app and promotion extensions.
Sitelink extensions would link to pricing page, testimonial page, contact page etc.
Location extensions can be used for if your products are sold through a retail change you can list your location or a location where someone could purchase your products
Call extensions you can list your phone number that people can call. Very useful when on mobile.
Message extensions- This option is great for people who prefer text messaging
App extensions- download app call to action button
Callout extensions are use to feature your products or services. 24/7 service, mix and match etc.
Structured snippet extensions- categories,organize products
Price extensions-better showcase your services, products, pricing linking users directly to your site.You can set up to 8 feature cards
Promotion extensions- highlight sales and promotions
Rating extensions shows your google rating
Remember your website speed and quality of your landing page you are sending the person to, greatly reflects the likelihood they convert. If you have a slow page load and not so user friendly website they will click past.
Visit our website Snyder Solutions for more information.
If you or your business is interested in running advanced Google or Facebook ad campaigns. You can get an estimated cost of our services by using our calculator on our site.