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Google Ads appear at the top when someone uses google search. These are PPC (pay per click) Ads. They cost nothing unless someone clicks on the ad.
People use Google to find local business, they enter keywords related to your business and your ad will appear the exact moment they are searching for you. They click on your ad- the ad sends them to your website.
** If you have a Non-Profit 501 (c) (3) Google provides free Ad Spend. Visit Google Grants for Non-Profit for more information to see if your non-profit qualifies.
*This is for new or small business. There will be additional charge for any advanced options. (installing pixel & analytic codes on websites or landing page, product catalog, eCommerce set up etc.)
*10% per month is based on Ad Spend amount with a minimum of $150.00 a month Ad Spend. There is a 3 month minimum- to be used with in 1 year. Feel free to stop, pause, or restart ads at any time. You can also increase or decrease monthly budget whenever you want.